Sarah Davison Interior Design

Common task required by the studios designers include; estimating material requirements and costs, presenting designs and concepts to clients for approval, working with clients to determine factors such as budget, architectural preference and purpose and function, advising clients on factors such as space planning, layout, utilisation of furnishings and equipment and colour coordination, select or design furnishings, art works and accessories, formulating environmental plans to be practical, aesthetic and conductive, subcontract fabrication, installation, arrangement of carpeting, fixtures, accessories, draperies, paint and wall coverings, art work, furniture, and related items, and rendering design ideas in the form of paste-ups or drawings.

Some issues of concern within the interior design industry, as well as a lot of other design related industries, is the continuous change and improvement in technologies, particularly with the increasing concerns in sustainability and environmental issues. This requires small interior design studios such as Sarah Davison Interior Design studio to be up to date and knowledgeable in current and new ways to better meet client’s expectations of the latest sustainable methods within architecture and interior design. This can also be an issue as new technologies and methods to create more environmentally conscious spaces are initially a lot more costly than traditional methods of design. Although interior design studios rely on the clients budget rather than their own, smalls studios will generally only work on small projects that may not be able to afford the most sustainable technologies. Also, as larger interior design companies can afford to offer clients with smaller budgets more than what they might get with small studios, many clients may turn to these companies in order to afford these technologies. While clients may receive more for their money when dealing with larger companies, the attention to detail, the clients person preferences and own personality, as well as the uniqueness that would be much more likely portrayed when working with small studios is more likely be lost when working with big business.

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Industrial Reports Parts 1-3 

Bibliography

http://www.sarahdavison.com.au/

http://oncedailychic.blogspot.com.au/2012/10/home-tour-sarah-davison-via-design.html

http://candanasydney.blogspot.com.au/2012/02/5-mins-with-sarah-davison-interior.html

http://australianinteriordesignawards.com/

 

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Sarah Davison Interior Design

The structure of work within the studio is based on their main design aesthetics, which are a focus on function, nature, timelessness, beauty, and an eclectic style. Organisation is largely based according to the individual client they are working with. Depending on the individual’s wants and needs, the studio adapts their creative and theory based knowledge to create their designs in the most efficient and effective way.

Knowledge of household technologies is important when working in house and restaurant interiors. Knowing what the best appliances are for individual projects, and what is safe and practical within certain spaces are also standard requirements for the studio. Some fairly basic knowledge of computer design programs is used within the studio, however a large proportion of design work is firstly hand drawn and written.

There is currently no need for more employment within the studio, however that does not mean that employment opportunities aren’t possible. The studio is always willing to consider new staff if they have a strong interest in the studio and interior design, and are eager to learn and have a good work ethic. A great sense of creativity and strong talent in the field would also be required to be accepted for work opportunities within the studio.

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Sarah Davison Interior Design

Sarah Davison Interior Design studio was founded by Sarah Davison, an interior designer based in Paddington Sydney. She started her own practice in the mid 1990s and her studio work built up from then on. Previously known as ARA Design Studio, Sarah Davison Interior Design has been creating their own unique style of harmonious and striking interiors since 1998. Sarah Davison’s main motivation to start her own studio came from inspiration by beautiful residential architecture and interiors and their influence on how it feels to live inside them. She aims to achieve harmonious and ‘life-enhancing’ interiors, which is something that drives her to keep creating unique and effective designs. Beauty, quality and functionality are some of the key design principles she stands by, which is portrayed throughout the studios work and projects. They claim that the starting point for all their projects are always strong, highly functional planning, with an emphasis on lay out, generous spacing and natural light I order to create the most out of a space. The studio designers believe that quality is far more important than quantity, which guides them in selecting materials, fittings, furniture and art work. Also their high quality materials and workmanship help in creating their long lasting and aesthetic designs, as well as saving time, energy and cost in the long run. Their prime goal for all their projects is always beauty, as the studio’s belief is that interiors have the ability to ease the mind, lift the spirit, and offer a pure lasting pleasure while in it’s surroundings. This strong passion greatly assists in driving the studio and its designers.

Sarah Davison Interior Design has worked in a variety of environments, including houses, apartments, lodges, and restaurants, and has even branched to furniture design, however their main focus and majority of their work remains in residential design. The studio works throughout several areas within and surrounding the Sydney region. A great understanding and knowledge of adapting different combinations of architecture and interiors is represented throughout their projects. In combining understanding the unique relationship of client’s and their homes, the design produced are also individual to each client, rather than reflecting one particular style. Detail to proportion, use of good materials and suitability to the people they are built for are main points the studio emphasises the importance of.

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I have gathered both quantitative and qualitative data in order to gain a specific understanding of a particular demographic. I interviewed a fellow classmate to try and gain the information needed to create a product aimed at them, and anyone who may have similar interests. The type of product, based on the data gathered, is aimed at an audience that is; youthful – early 20s, feminine, oriental/has an interest in Asian culture, creative and intelligent, a student, drawn to minimalistic and simple design, has a preference for cool colours, and enjoys Asian/spicy foods.

Based on the information, I have brainstormed some ideas for what kind of product would appeal to this audience. A main feature of a product for this demographic is a minimalistic design. This could be in the form of minimalist style clothing, stationary, art supplies, dinnerware/tea and coffee sets, or furniture, with an emphasis on blue tones/cool colours. Another idea I had was Asian based dinnerware, cutlery and tea/coffee sets. This would embrace oriental design and also have an emphasis on blue tones and cool colours.

The audience my product would be made at is generally mature and creative, with a strong interest and appreciation for design.

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ART DIRECTOR

Art directors are responsible for all visual aspects or print or onscreen projects. Their position requires them to oversee the process of developing visual solutions to a number of communication problems. Art directors help establish corporate identities; enhance books, magazines, newsletters, and other publications; advertise products and services; and create commercials, film and video productions, and websites.

Who reports to this position? What guidance would they seek?

The art director will generally report to the creative director, and seek guidance from both them and their client. In advertising and publishing, art directors may begin with the client’s concept or help in developing one in collaboration with the copywriter and account executive. Once this is established, they’ll decide on the most effective way to communicate it.

What is involved in the day-to-day tasks of an art director?

After deciding what needs to be illustrated, the art director finds sources that’ll create or provide the art. For example, photo agencies have photographs and illustrations for thousands of subjects. However if the desired illustration doesn’t exist, it may have to be commissioned or designed by one of the designers. Once the illustrations have been decided on, they must be presented in an appealing manner. The art director supervises the layout of the piece and presents the final version to the client or creative director. This involves figuring out where every image, headline, and block of text will be placed on the page. The size, style, and method of reproduction must all be specifically indicated so that the image is recreated as the designer intended.

What type of design work would be involved in this position?

The job of art director requires a certain sense of style to create aesthetically appealing layouts that will sell copies of whatever media is purchased. Some art directors will have specialised experience in very specific fields, however all directors must be skilled and knowledgeable about not only design and illustration, but also photography, computers, research and writing, in order to supervise the work of graphic artists, photographers, copywriters, text editors, and other employees.

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What copyright protects

In the design industry copyright protects original designs in order to preserve and recognise the owners property. A range of materials including musical works, films, written material (such as journal articles, novels and reports) and artistic works can be protected by copyright. Examples of artistic works commonly protected by copyright include drawings, logos, photographs and other visual images.

However, copyright does not protect ideas, styles or techniques. This means the overall style of a given product or design may be copied in other products and designs. Issues such as this are one of many aspects of copyright aren’t entirely clear, therefore may lead to some confusion in cases of infringement of copyright.

Rights of owners of copyright

An owner of copyright is the only person who is legally allowed to alter and change certain elements of their original material. For example, owners of copyright in artistic works have the exclusive right to; reproduce it – for example by digitising, photocopying and scanning, make it public for the first time, and communicate it to the public – for example by emailing or faxing it, broadcasting it, or uploading to a website. However, owners of copyright in “published editions” only have the exclusive right to make a “facsimile copy” (an exact reproduction) of all or a substantial part of that edition.

Contracts in copyright

Contracts can be unwritten, meaning agreements do not necessarily have to be in writing to be legally binding. However, it is best if all agreements and transactions relating to copyright are in writing as it is the only way to make it clear what has been agreed.

Works created in the course of employment

The general rule under the Copyright Act is that the creator of an artistic work is the first owner of copyright. However, there are some exceptions to this rule. For example the employer will own the copyright to works created by the original designer in the course their employment, unless there is an agreement to the contrary. However, when a work is created by an employee of a newspaper or magazine company, the artist and employer generally own separate parts of the copyright. The employee/artist owns the rights for photocopying and inclusion in books, while the publisher owns all other rights, including digital rights.

Commissioned works

In general terms, if a graphic artist or designer is commissioned to create an artistic work, the artist will own the copyright. This means the client will have the right to use the work only for the purposes for which it was commissioned.

How long does copyright last

Artistic works are generally protected for 70 years after the end of the year of the creator’s death.

Moral rights

Creators of copyright material will generally have moral rights in respect of their work, regardless of whether they own copyright or not. Creators of these works have the right to; be attributed as the creator of their work, take action if their work is falsely attributed as being the work of someone else, and take action if their work is distorted or treated in a way that is prejudicial to their reputation.

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